The brand with Parents in mind

At FTHRhood we provide High Quality, Sustainable Clothing for Dads, Mums and Kids. A percentage of our profits go to the FTHRhood campaign, A grant scheme to support struggling families. We are also partnered with charities to offer mental health support.

Welcome to the FTHRhood

  • Mental Health Support

    At FTHRhood we are partnered with BeeU Antibullying and mental Health Campaign and Mentell Charity. Through these partnerships we can signpost to a wide range of support for our customers, followers and anyone else who needs it. If you would like support or more info please e mail us on We will be in touch and get you to where you need to be.

  • FTHRhood on TikTok

    TikTok has been a game changer for us. It is getting our Brand and our Mission out there to 1000s of people daily and we are building a thriving community.

    At FTHRhood we go Live on TikTok almost daily, providing a safe space and a community for parents and prospective parents alike. Through our lives and content we are reaching out to so many who need the support we can offer through our mental health partners or just giving those that need a place to talk through how they are feeling a place to do it with like minded, fantastic people. We also use the platform to allow our community to see their orders being made and to follow our Journey. Get involved now and follow us on @FTHR.hood.

  • A sustainable Brand

    At FTHRhood we are committed to being as Sustainable as possible. Our clothing is of the highest quality and sourced from Environmentally responsible Manufacturers. All the materials are either 100% Organic, Re-Generated Cotton or an Organic / Recycled Material Mix.

    A large proportion of our range is also manufactured only using Sustainable Energy Sources.

    Our packaging is primarily 100% Compostable and we are constantly looking for new ways to contribute to sustaining our environment. For more information or if you have any questions please don't hesitate to contact us.

  • The FTHRhood Campaign - Small Grant Scheme

    Clothing Brands that are promoting the stigma break in Mental Health are becoming more and more prevalent and most Donate a proportion of profits to mental health Charities. While we do the same through fundraising for our partner charities we are also donating 10% of all profits into our own campaign. This campaign, through our charity partners, will be providing monetary support to struggling families. The grants will be small grants for utilities, Shopping, essentials for kids etc and given out through referrals from BeeU and Mentell. In purchasing from us, everything you buy will help a struggling family which in turn contributes to maintaining others mental health by removing the worries of being able to provide for their families.

    The campaign launches mid - January. We are not a charity but if you would like to make any donations to the fund please contact us.